Daily Meta Ads Report

Report date: 2026-05-19
5
STOP
0
WATCH
2
SCALE

Objective summary

ObjectiveSTOPWATCHSCALE
conversion502

Monthly overview (2026-05)

Comparison vs previous month (2026-04)

MetricCurrentPreviousDelta
Spend76 008 CZK236 333 CZK-67.8%
Revenue5 463 298 CZK8 552 582 CZK-36.1%
ROI7087.8%3518.9%101.4%

Monthly spend by ad (top 50) - conversions

AdCampaignSpendRevenueConversionsROI
Narozeniny - banner 01Eff_prosp_sales_static_Narozeniny30 154 CZK2 474 099 CZK24488104.8%
Poštovné Zdarma - banner 01Eff_prosp_sales_static_PoštovnéZdarma9 017 CZK675 291 CZK7127389.5%
Dynamic - carousel (single + frame)Eff_prosp_sales_dynamic6 135 CZK490 454 CZK5287894.3%
banner - Bolest - slavitonEff_Prosp_Leads_StaženíBrožury3 727 CZK34 851 CZK24835.1%
Dynamic - carousel (slideshow)Eff_prosp_sales_dynamic3 610 CZK212 110 CZK2165774.9%
kvíz_banner_2_fialováEff_Prosp_Leads_Kviz2 750 CZK20 384 CZK24641.3%
dynamic CarouselEff_rem_sales_dynamic2 428 CZK184 994 CZK1607520.2%
Bestsellers - banner01 - CC blurEff_prosp_sales_static1 902 CZK143 104 CZK1447422.9%
dynamic Sbírka 02Eff_rem_sales_dynamic1 646 CZK192 025 CZK17611565.1%
Dynamic - carousel (slideshow)Eff_prosp_sales_dynamic1 605 CZK130 463 CZK1048027.8%
dynamic - hubnutí + bannerEff_rem_sales_dynamic_custom1 554 CZK200 522 CZK17612802.5%
Dubnové slevy - banner 01 - hadí produktEff_prosp_sales_static1 538 CZK125 034 CZK1368027.2%
dynamic CarouselEff_rem_sales_dynamic1 355 CZK148 839 CZK18410884.2%
Bestsellers - banner06 - Sprej do nosaEff_prosp_sales_static1 291 CZK25 282 CZK321858.6%
Dynamic - carousel (slideshow)Eff_prosp_sales_dynamic824 CZK56 769 CZK486790.6%
Dubnové slevy - banner 02 - Vlasová kosmetikaEff_prosp_sales_static750 CZK13 866 CZK241748.3%
Dynamic - carousel (single + frame)Eff_prosp_sales_dynamic638 CZK17 020 CZK482568.8%
Longterm - banner 01 - Ženské zdravíEff_prosp_sales_static634 CZK18 313 CZK242786.3%
Bestsellers - banner04 - PastaEff_prosp_sales_static495 CZK4 565 CZK8822.0%
dynamic Carousel - slideshowEff_rem_sales_dynamic478 CZK69 442 CZK7214418.7%
Bestsellers - banner05 - SlavitonEff_prosp_sales_static397 CZK12 156 CZK82963.6%
Longterm - video 01 - ženské zdravíEff_prosp_sales_static394 CZK11 250 CZK162758.0%
dynamic Carousel - slideshowEff_rem_sales_dynamic300 CZK49 849 CZK3216511.3%
Bestsellers - banner02 - Gel lotionEff_prosp_sales_static286 CZK5 214 CZK81725.0%
Longterm - banner 03 - Ženské zdravíEff_prosp_sales_static278 CZK5 082 CZK81730.3%
Longterm - banner 02 - Ženské zdravíEff_prosp_sales_static257 CZK17 490 CZK166708.7%
dynamic Sbírka 01Eff_rem_sales_dynamic212 CZK14 100 CZK166548.1%
dynamic - hubnutíEff_rem_sales_dynamic_custom177 CZK40 091 CZK2422600.2%
kvíz_banner_2_žlutáEff_Prosp_Leads_Kviz105 CZK5 232 CZK84887.2%
Longterm - video 02 - imunitaEff_prosp_sales_static0 CZK55 405 CZK240.0%
Jarní slevy - banner 05 - KolagenEff_prosp_sales_static0 CZK4 860 CZK80.0%
Jarní slevy - banner 01 - obecný (URL-slevy) v05Eff_prosp_sales_static0 CZK5 142 CZK80.0%

Monthly spend by ad (top 50) - no conversions

AdCampaignSpendConversionsROI
kvíz_banner_2_zelenáEff_Prosp_Leads_Kviz460 CZK0n/a
Dynamic - carousel (single + frame)Eff_prosp_sales_dynamic198 CZK0n/a
kvíz_banner_1_zelenáEff_Prosp_Leads_Kviz155 CZK0n/a
kvíz_banner_1_žlutáEff_Prosp_Leads_Kviz141 CZK0n/a
Bestsellers - banner03 - Jedlove jehliciEff_prosp_sales_static110 CZK0n/a
kvíz_banner_1_fialováEff_Prosp_Leads_Kviz8 CZK0n/a
Jarní slevy - banner 02 - vlasyEff_prosp_sales_static0 CZK0n/a
Jarní slevy - banner 03 - vlasyMelounEff_prosp_sales_static0 CZK0n/a
Jarní slevy - banner 06 - Intimní péčeEff_prosp_sales_static0 CZK0n/a
Jarní slevy - banner 01 - obecný (URL-slevy) v02Eff_prosp_sales_static0 CZK0n/a
Jarní slevy - banner 01 - obecný (URL-slevy) v06Eff_prosp_sales_static0 CZK0n/a
Jarní slevy - banner 01 - obecný (URL-slevy) v03Eff_prosp_sales_static0 CZK0n/a
Jarní slevy - banner 01 - obecný (URL-slevy) v04Eff_prosp_sales_static0 CZK0n/a

Monthly ads overview

6
Campaigns
0
Ad sets
0
Ads
1 968 845
Impressions
1845
Purchases
126 965 CZK
Spend
69 CZK
Avg CPA
Sales (3)
1 680 878 impressions1845 purchases124 049 CZK
Campaign / Ad set / AdPreviewStatusImpressionsPurchasesSpendCPA
Zimní reklamy - grafika—ACTIVE142 70417617 120 CZK97 CZK
2026_Katalog—ACTIVE713 23864265 536 CZK102 CZK
2026_Opuštěný_košík_klaviyo—ACTIVE824 936102741 392 CZK40 CZK
Traffic (2)
11 906 impressions0 purchases374 CZK
Campaign / Ad set / AdPreviewStatusImpressionsPurchasesSpendCPA
Příspěvek: „🏰 Hledáme kolegyni/kolegu do týmu!“—ACTIVE2 6040111 CZK-
Nový pracovník Měčín—ACTIVE9 3020263 CZK-
Awareness (1)
276 061 impressions0 purchases2 543 CZK
Campaign / Ad set / AdPreviewStatusImpressionsPurchasesSpendCPA
PR videa—ACTIVE276 06102 543 CZK-
STOP
NameCampaignLevelRuleReasonObjectiveMetrics
banner - Bolest - slavitonEff_Prosp_Leads_StaženíBrožuryadR5Spend > 500 with 0 conversions and minimum engagement reachedOUTCOME_SALES (conversion)spend=61, conv=0, roas=0.00, ctr=9.93%, freq=1.09
Dynamic - carousel (single + frame)Eff_prosp_sales_dynamicadR1CPA > 162 for 3 daysOUTCOME_SALES (conversion)spend=16, conv=0, roas=0.00, ctr=11.24%, freq=1.29
kvíz_banner_2_fialováEff_Prosp_Leads_KvizadR5Spend > 500 with 0 conversions and minimum engagement reachedOUTCOME_LEADS (conversion)spend=23, conv=0, roas=0.00, ctr=1.73%, freq=1.13
prosp_ČeskoEff_Prosp_Leads_StaženíBrožuryadsetR5Spend > 500 with 0 conversions and minimum engagement reachedOUTCOME_SALES (conversion)spend=61, conv=0, roas=0.00, ctr=9.93%, freq=1.09
prosp_ČeskoEff_Prosp_Leads_KvizadsetR5Spend > 500 with 0 conversions and minimum engagement reachedOUTCOME_LEADS (conversion)spend=30, conv=0, roas=0.00, ctr=1.67%, freq=1.15
WATCH
(none)
SCALE
NameCampaignLevelRuleReasonObjectiveMetrics
Dynamic - carousel (single + frame)Eff_prosp_sales_dynamicadR4ROAS > 2.5 for 3 daysOUTCOME_SALES (conversion)spend=50, conv=8, cpa=6, roas=238.78, ctr=3.06%, freq=1.14
prosp_broad_VšechnyProdukty-200+Eff_prosp_sales_dynamicadsetR4ROAS > 2.5 for 3 daysOUTCOME_SALES (conversion)spend=71, conv=8, cpa=9, roas=167.40, ctr=3.28%, freq=1.21

Strucne vysvetleni pravidel

Pravidla jsou primarne pro konverzni kampane. Awareness/video kampane jsou vyjmuty z STOP/SCALE pravidel a posuzuji se hlavne pres frekvenci/CTR.